Contrast
25 May
When placing elements on a slide it is important to think about what elements you want the audience to notice first, second and so on. One way to achieve this is to add contrast to the elements to really emphasize your message or you point so your audience can immediately get it.
Many times we create contrast unintentionally and according to the law of informative change, people expect changes in properties to carry information. This basically means that any stylistic difference between two elements carry some sort of information. So unintentional contrast can confuse or contradict the intended message. Any stylistic choice has the potential to suggest importance, urgency and value. So it is important to have a purpose for any and all stylistic changes/choices you make in your slides.
Below are several examples of how one can create contrast between elements on a slide. Choosing which one to use depends on your message and what you are trying to emphasize.
Sources: Slideology, Presentation Zen Design







