Whenever we speak in front of an audience the way we use our body can have an impact on how well we are able to communicate our message. This is the non-verbal communication part of speaking. Today we will be looking at one of the things we can do with our body and how it can help us get our message across to our audience.
Body movement is to change your position or location during a speech; moving around. This is a very broad and highly visible non-verbal communication. Because of this it can be very powerful; a real asset or a real liability. Body movement can reinforce what you say. For example if you are talking about getting close to someone you can move your body closer to the audience.
Body movement can attract audience attention. Since body movment is so broad and visual it is sure to attract people’s attention if you move around a lot. Body movement can also help you burn up nervous energy and release physical tension.
However, body movement can also be a liability. If you move in a way that is inconsistent with what you are saying it will be confusing for the audience. For example if you are talking about getting close to someone but you move away from the audience. This is inconsistent and confusing.
One rule is: Don’t move without a reason. Moving without a reason or randomly will attract attention and your audience will likely search for meaning in your movement. This will distract their attention away from your spoken words. By moving with your spoken words you will attract attention and alertness from your audience and enhance what you are saying.
This “Before/After” post will be a bit different than my usual ones. I have included more than one example of a “Before” and “After” pair. I did this because I felt this topic needed more examples to be really clear.
Which brings us to today’s topic; fun with type. We have all be recommended using full bleed images on our slides and I am a big advocate of that myself. But it is not always necessary to use a large image. Sometimes the point can be expressed simply with text. By being a little bit creative with the formatting of the text the result can have a significant impact.
For example we are expressing or making the point that something is big. Instead of finding an image of a large boat, an elephant, a skyscraper, a mountain or whatever else you can think of, just type the words “BIG”. Then make the text super big, maybe even bleed the text off the slide. This is shown in the “Before” and “After” below. This clearly communicates the point that we are talking about something BIG.
Not everything lends itself to this type of creative use of type. For example it is possible to write the text “small” and use a really small font-size. The problem is that no one will be able to read it and it might annoy the audience. People like to see and understand what is on the slides even if you as a presenter say the word small.
Below are the “Before” and “After” examples.
What are some examples you can think of?
Today I just wanted to mention a free add-in to PowerPoint I read about over on makeuseof.com. It is a free add-in called LiveWeb that can be downloaded here.
It basically allows you to place a webpage on your PowerPoint slide. The webpage will be live meaning it will be updated (provided you are connected to the internet). You just specify the URL of the webpage and some options such as whether to refresh the webpage automatically or not and the size/shape of the webpage on the slide.
It can be a neat way to avoid having to switch applications to show the audience something from a webpage. You can read more about it on makeuseof.com and download here.
Let me know what you think about it.
When designing slides always remember to design for the last row. Make sure that whatever it is you are showing on your slides is big enough to be seen from the back of the room. If you have text on your slides, make the font size big enough so that it can easily be read from the last row. There is nothing worse than being in the back of the room not being able to see what is on the slides being presented. So remember to make it BIG.
Image Credit: OeilDeNuit
When using really large font sizes in PowerPoint the space between some characters might not come out perfect. The area between characters is know as kerning and you can read more about its importance here. The bottom line is, if the kerning is off the text will look funny. So here we will look at one way you can use to adjust the kerning in a large typeset text in PowerPoint.
1. You can see that the space between the first 1 and the 0 is much bigger than between the other characters. This is very noticeable and it feels like the 1 doesn’t belong to the other text.
2. Select only the 1. Or the first character before the space you want to adjust.
3. Click on the character spacing drop down in the “Font” group on the “Home” tab and choose “More Spacing…”. You can also get to this by clicking on the little icon in the bottom right of the “Font” group to see additional options.
4. A dialog box will show up that allows you to change character spacings
5. There is a drop down menu with 3 options:
- Normal – This is just the normal spacing
- Expanded – This is if you want more space between the characters
- Condensed – This is if you want to reduce the space between characters
We will choose “Condensed” since we want less space. Now we must decide by how many points we will reduce the space in the text input box. We experiment with different values and end up with 20.
6. And now we have text that has better kerning and is more balanced
Writing a paragraph of text, also know as typesetting a block of text, can bring some challenges. One such challenge is what is called a widow. This is a single word by itself at the end of the paragraph. This is something that should be avoided. Another challenge is with what is know as the rag. This is the shape the text makes on the non-aligned side. So if the text is left-aligned the rag is on the right. We should always look at the rag and make sure it doesn’t create a distracting shape.
Below is a “Before” showing a quote typeset with a widow word and the words “past” and “the” perhaps sticking a little bit far out. The “After” with the same quote is typeset much better.
Sometimes it is necessary to adjust the line spacing (or leading) in paragraphs of text (see here).
1. Slide with paragraph of text with perhaps a bit too much line spacing.
2. Select the text box and click on the additional options button in the lower right corner on the “Paragraph” group on the “Home” tab.
3. A new dialog box will open with the Line Spacing options in the lower right side.
4. There are several different options in the drop-down menu.
- Single – This is the default line spacing
- 1.5 Lines – This creates 1.5 times the normal line spacing
- Double – This doubles the line spacing
- Exactly – Here you can specify exactly how many points you want the line spacing to be
- Multiple – Here you can specify a number to multiply with the normal line spacing. So if you specify 2 that would give the same result as Double
5. Play around with the different options until you find the perfect one for your particular paragraph of text (here shown with Exactly and 60 pt).
When designing a slide it is necessary to choose how many fonts or typefaces to use. The answer to the question of how many different typefaces to use in one SlideShow is typically one or two. There might be times when you need to use more, but there has to be a good reason for doing so.
Many typefaces comes with many different sizes and weights (bold, light, black etc. ). They can also be italics or condensed. This gives you a large amount of variations within one typeface. You can easily create hierarchy within your text by choosing different combinations of weights and sizes etc. and you do not need to use many different typefaces. By using fewer typefaces it is easier to create harmony within your slides and in your presentation.
Below is a “Before” that uses 3 different typefaces and the design is kind of messy. In the “After” only one typeface is used so we have nice harmony and by using different weights and sizes we can create a nice hierarchy to focus the viewer on the important parts of the message.
Did you know that you can save one or more slides as images in Microsoft PowerPoint 2010. It is actually pretty easy.
You can either save all slides as images at the same time or do one slide at a time. Let us start by looking at how to save all slides at the same time.
1. Open the SlideShow you want to save as images
2. Go to the “File” tab (backstage) and click on “Save As”
3. A Save As dialog box will show up. Browse to the folder where you want the images to be saved. At the bottom click on the drop-down menu “Save As Type:”.
4. Scroll down to the type of image format you would like
- GIF (Graphics Interchange Format)
- JPEG (File Interchange Format)
- PNG (Portable Network Graphics Format)
- TIFF (Tag Image File Format)
- BMP (Device Independent Bitmap)
- WMF (Windows MetaFile)
- EMF (Enhanced Windows MetaFile)
5. Choose “File name” and click “Save”
6. A new dialog shows up asking with 3 buttons: “Every Slide”, “Current Slide Only” or “Cancel”. Since we are saving all slides in the SlideShow as images we choose “Every Slide”
7. A confirmation message shows up telling us that all our slides have been saved as a separate image. Click “OK”.
If we go to the folder shown in the confirmation message, the same one we choose in step 3, we will see a new folder with the “File name” we provided in step 5. Inside this folder will be one image file for each slide in our presentation.
If you only wanted to save one of your slides as an image just choose “Current Slide Only” in step 6. You will then have the opportunity to name the file something of your choosing. This as opposed to when saving all slides the names of the files will be “SlideX” where X is the slide number.
This is a really neat feature if you want to post an image of a slide or a whole SlideShow on your blog or online. It can also be used if you make a nice drawing or diagram in PowerPoint that you want to use in a page layout software for a brochure or magazine. There are probably many more times when saving your slides as image files can be useful. How do you use this feature?
Many presentations have the company logo on every slide and you may think it is a good branding strategy to show your audience the logo all the time to be certain it is etched into their minds. That sounds good; who wouldn’t want to build brand recognition, right?
No. Do NOT put your logo on every slide!
The problem is a logo on every slide is distracting; it detracts attention away from you (the presenter) and your message. If you truly connect with your audience and deliver a great presentation with excellent visual aids, you will likely strengthen your brand far more than with your logo on every slide. People are sure to remember someone who made an impact. Just place your logo on the first and last slide; that way the audience knows who you are from the start, and they get a quick reminder after your excellent performance.
Another reason you shouldn’t put your logo on every slide is it takes up valuable slide real estate – space that you could be using to enhance your message and emphasize your point.
Below is a simple “Before” and “After” showing a slide with a logo and the same one without.
Image Credit: sachyn