When arranging elements on a slide it is very common to go with a symmetrical design where all elements are placed in a symmetrical fashion such as center aligned on the slide. This is seen in the “Before” slide below. This is okay but very common and lacks impact and excitement.
Another way to arrange the elements is in an asymmetrical fashion or with asymmetrical balance. This happens when contrasting elements are arranged in such a way that the weight of the whole visual still appears balanced. This can be seen in the “After” slide below.
Assymetrical balance among elements can be an effective way to guide viewers through the design.