Before – After: Fun with Type

This “Before/After” post will be a bit different than my usual ones. I have included more than one example of a “Before” and “After” pair. I did this because I felt this topic needed more examples to be really clear.

Which brings us to today’s topic; fun with type. We have all be recommended using full bleed images on our slides and I am a big advocate of that myself. But it is not always necessary to use a large image. Sometimes the point can be expressed simply with text. By being a little bit creative with the formatting of the text the result can have a significant impact.

For example we are expressing or making the point that something is big. Instead of finding an image of a large boat, an elephant, a skyscraper, a mountain or whatever else you can think of, just type the words “BIG”. Then make the text super big, maybe even bleed the text off the slide. This is shown in the “Before” and “After” below. This clearly communicates the point that we are talking about something BIG.

Not everything lends itself to this type of creative use of type. For example it is possible to write the text “small” and use a really small font-size. The problem is that no one will be able to read it and it might annoy the audience. People like to see and understand what is on the slides even if you as a presenter say the word small.

Below are the “Before” and “After” examples.

What are some examples you can think of?

Before 1:

Before-Big

After 1:

After - BIG


Before 2:

Before - Spacious

After 2:

After - Spacious


Before 3:

Before - Warm

After 3:

After - Warm

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