Many presentations have the company logo on every slide and you may think it is a good branding strategy to show your audience the logo all the time to be certain it is etched into their minds. That sounds good; who wouldn’t want to build brand recognition, right?
No. Do NOT put your logo on every slide!
The problem is a logo on every slide is distracting; it detracts attention away from you (the presenter) and your message. If you truly connect with your audience and deliver a great presentation with excellent visual aids, you will likely strengthen your brand far more than with your logo on every slide. People are sure to remember someone who made an impact. Just place your logo on the first and last slide; that way the audience knows who you are from the start, and they get a quick reminder after your excellent performance.
Another reason you shouldn’t put your logo on every slide is it takes up valuable slide real estate – space that you could be using to enhance your message and emphasize your point.
Below is a simple “Before” and “After” showing a slide with a logo and the same one without.
Image Credit: sachyn